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The Australian wine industry has achieved remarkable success during the last three decades. A key to this success has been the establishment of "Wine Brand Australia". While the majority of this success has been achieved by wineries located in South Australia, Victoria, New South Wales and...
Persistent link: https://www.econbiz.de/10009437706
The Internet has the capability to generate international market expansion and future growth for firms, a concept known as Internetalisation. However, it is yet to be determined how much or to what extent the Internet influences internationalisation, and thus international market growth. Both...
Persistent link: https://www.econbiz.de/10009437757