Magnusson, Peter; Wilson, Rick T.; Zdravkovic, Srdan; … - In: International Marketing Review 25 (2008) 2, pp. 183-201
Purpose – The purpose of this paper is to examine and compare the validity of different operationalizations of cultural and institutional distance. Design/methodology/approach – First, a review of the theoretical background for Hofstede's, Schwartz's, Trompenaars's, and Global Leadership and...