Purpose – This paper aims to explore how internationally oriented niche firms define and choose their markets and customers and how they position their products, and thereby add to the limited research knowledge regarding niche marketing. Design/methodology/approach – The paper presents...

The paper attempts to explore the role of networks in small firms' internationalization in Tanzania. It notes that while firm internationalization has been studied extensively, inquiry into how small firms enter foreign markets and the strategies they use has not received much attention. The...

Purpose – The impact of trade shows on the internationalization of participating small exporting firms in terms of growth and expansion has gone largely unstudied, as has their effectiveness in network‐building activities. Using the network model of internationalization, the purpose of this...

Purpose – In the developing world most citizens rely on self‐employment and micro‐enterprise operations as their only source of income. Given competition from large‐scale industrial outfits, most micro‐enterprises are finding it difficult to compete in terms of quality or price. This...

Purpose – To examine the particular organizational and managerial determinants of the different aspects of a firm's export development process: intention, propensity, and intensity. Design/methodology/approach – The study analysed firms' resources and capabilities, managerial...

Purpose – This paper seeks to examine the internationalisation process of small, specialist retailers with the aim of identifying the key characteristics that define this specific category of international retailer. Design/methodology/approach – Qualitative case studies of nine UK‐based...

Purpose – The purpose of this paper is to examine the internationalisation process of small, specialist retailers with the aim of identifying the key characteristics that define this specific category of international retailer. Design/methodology/approach – Qualitative case studies of nine...

The paper attempts to explore the role of networks in small firms' internationalization in Tanzania. It notes that while firm internationalization has been studied extensively, inquiry into how small firms enter foreign markets and the strategies they use has not received much attention. The...

Purpose – The purpose of this paper is to discuss the research on internationalization in small firms and research on managerial behavior, and it aims to develop new research questions that can enhance the understanding of the interface between these two areas. Design/methodology/approach –...

Purpose – The purpose of this paper is to identify and analyze resources and capabilities that distinguish between traditional, slow born‐global and rapid born‐global micro‐firms. Design/methodology/approach – The study uses multiple case study methodology. Three case studies are...