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Total global strategy II : updated for the internet and service era
Yip, George S. - 2003 - [2. ed.]
Persistent link: https://www.econbiz.de/10004752660
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Managing global customers : an integrated approach
Yip, George S.; Bink, Audrey J. M. - 2007
Persistent link: https://www.econbiz.de/10004891835
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The international success of British companies : an industry perspective
Yip, George S.; Rugman, Alan M.; Kudina, Alina - 2006
Persistent link: https://www.econbiz.de/10004922261