Managing global customers : an integrated approach
Year of publication: |
2007
|
---|---|
Authors: | Yip, George S. ; Bink, Audrey J. M. |
Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
Subject: | Multinationales Unternehmen | Internationales Management | Zulieferer | Customer relations | International business enterprises | Management | Kundenmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Global firms and emerging markets in an age of anxiety
Prasad, Srinivas Benjamin, (2004)
-
Transnational management : text, cases, and readings in cross-border management
Bartlett, Christopher A., (2004)
-
Global and transnational business : strategy and management
Stonehouse, George, (2004)
- More ...
-
Managing global customers : an integrated approach
Yip, George S., (2007)
-
Static triangular simulation as a methodology for international strategic management research
Yip, George S., (2007)
-
Yip, George S., (2007)
- More ...