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Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.
;
Cavusgil, S. Tamer
;
Calantone, Roger J.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 3-37)
.
2012
Persistent link: https://www.econbiz.de/10009626902
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Evolution and transformation of innovation in the global automotive industry
Townsend, Janell D.
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
31
(
2014
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10010233882
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3
Race for market share gains : how emerging market and advanced economy MNEs perform in each other's turf
Ozkan, Kubilay S. L.
;
Khan, Huda
;
Deligonul, Seyda
; …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013365703
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4
A global market advantage framework : the role of global market knowledge competencies
Yeniyurt, Sengun
;
Cavusgil, S. Tamer
;
Hult, G. Tomas M.
- In:
International business review : the official journal of …
14
(
2005
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10002646780
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