Indian IT industry is characterized by high growth largely through exports to various international markets mainly US and Europe. It employs more than three million people across India and contributes to about 6 percent of Indian GDP. Compensation cost accounts for nearly 50 per cent to 60 per...

Sales and marketing integration has a direct and significant impact on customers and the revenue-earning potential of the organization. This research demonstrates the benefits of a close integration between sales and marketing and emphasizes its impact on the organization performance. Sales and...

Six Sigma is a disciplined, quality approach and philosophy for eliminating defects in any process – from manufacturing to transactional and from product to service. Six Sigma is flexible enough to be applied to different challenges throughout business and organizations can use it in diverse...

Customers are crucial to any business, as without customers, there will be no sales; and without sales, there will be no revenue and profits. Hence, there is a lot of attention on ‘customer-centricity'. With competition now at the supply chain level, competitive advantage comes from the...

In this era of globalization and intense competition, great efforts have been made to cut costs and adjust flows in supply chain to increase profits. Now, firms are starting to look ahead in the chain. It is sound knowledge of customer needs that will control production and supply of goods. This...

Over the last few decades there has been a tremendous growth in small and medium enterprises (SMEs). SMEs account for a major share of registered factories, employment, production and gross value added in Indian industry. However, more and more SMEs are now struggling to survive due to immense...

India has achieved remarkable success in the software industry. Software accounts 25% of Indian export. The purpose of this paper is to highlight growth of Indian software industry. More than two-thirds of the software industry’s sales were due to export sales. The resources, including...