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~subject:"International market entry"
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International market entry
Italy
25
Italien
22
Business network
20
Unternehmensnetzwerk
19
Fashion
18
Mode
13
Business start-up
12
Unternehmensgründung
12
Entrepreneurship
11
Heuristics
11
Heuristik
11
KMU
11
SME
11
Lieferantenmanagement
10
Supplier relationship management
10
Entrepreneurship approach
9
Interaction
9
Multinationales Unternehmen
9
Transnational corporation
9
Bekleidungsindustrie
8
Clothing industry
8
Internationaler Markteintritt
8
Luxury goods
8
Luxusgüter
8
Migranten
8
Migrants
8
Business model
7
Geschäftsmodell
7
International business
7
Brand image
6
Brand management
6
Consumer behaviour
6
Decision
6
Entscheidung
6
Firm performance
6
Globalisierung
6
Industrial district
6
Industrial region
6
Industrieregion
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English
8
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Guercini, Simone
6
Runfola, Andrea
5
Milanesi, Matilde
2
Cooper, Brian
1
Ferrucci, Luca
1
Freeman, Susan
1
Gigliotti, Marina
1
Goxe, François
1
Ong, Xander
1
Ranfagni, Silvia
1
Sarti, Daria
1
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Entrepreneurship and regional development : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International marketing in the fast changing world
1
International marketing review
1
Journal of global fashion marketing : JGfM
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Management research review
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ECONIS (ZBW)
8
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1
Business networks and retail internationalization : a case analysis in the fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 908-916
Persistent link: https://www.econbiz.de/10008655112
Saved in:
2
Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 61-84)
.
2015
Persistent link: https://www.econbiz.de/10011415985
Saved in:
3
Heuristics in decision-making by exporting textiles SMEs
Guercini, Simone
;
Runfola, Andrea
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012416241
Saved in:
4
Family firms between territory and internationalization : an authenticity based perspective
Ranfagni, Silvia
;
Runfola, Andrea
;
Sarti, Daria
- In:
Entrepreneurship and regional development : an …
33
(
2021
)
7/8
,
pp. 555-579
Persistent link: https://www.econbiz.de/10012697833
Saved in:
5
Italian firms in emerging markets : relationships and networks for internationalization in Africa
Ferrucci, Luca
;
Gigliotti, Marina
;
Runfola, Andrea
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
5
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011943469
Saved in:
6
Outsidership, network positions and cooperation among internationalizing SMEs : an industry evolutionary perspective
Ong, Xander
;
Freeman, Susan
;
Goxe, François
;
Guercini, …
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013206795
Saved in:
7
Extreme luxury fashion : business model and internationalization process
Guercini, Simone
;
Milanesi, Matilde
- In:
International marketing review
34
(
2017
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011709227
Saved in:
8
Foreign market entry decision-making and heuristics : a mapping of the literature and future avenues
Guercini, Simone
;
Milanesi, Matilde
- In:
Management research review
45
(
2022
)
9
,
pp. 1229-1246
Persistent link: https://www.econbiz.de/10013361442
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