Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"International marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Blue ocean strategy : how to c...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
International marketing
Strategic management
9
Strategisches Management
9
Innovation
6
Marktsegmentierung
6
Market segmentation
5
Multinationales Unternehmen
5
Theorie
5
Theory
5
Transnational corporation
5
Competitive strategy
4
Knowledge society
4
Wettbewerbsstrategie
4
Wissensgesellschaft
4
Asia-Pacific region
3
Asiatisch-pazifischer Raum
3
Erfolgsfaktor
3
Knowledge management
3
Leistungsmotivation
3
Market entry
3
Markteintritt
3
Markterschließung
3
New product development
3
Pazifischer Raum
3
Produktentwicklung
3
Success factor
3
Wissensmanagement
3
Work motivation
3
Betriebliche Wertschöpfung
2
Business model
2
Disruptive innovation
2
Führungsstil
2
Gerechtigkeit
2
Geschäftsmodell
2
Industrialisierung
2
Industrialization
2
Innovation management
2
Innovationsmanagement
2
Internationales Marketing
2
Justice
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Reprint
1
Language
All
English
2
Author
All
Kim, W. Chan
2
Mauborgne, R. A.
1
Published in...
All
International marketing ; Vol. 1
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Developing a global diversification measure
Kim, W. Chan
- In:
Management science : journal of the Institute for …
(
1989
),
pp. 376-383
Persistent link: https://www.econbiz.de/10001063800
Saved in:
2
Cross-cultural strategies
Kim, W. Chan
;
Mauborgne, R. A.
-
2008
Persistent link: https://www.econbiz.de/10003655500
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
