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A journey of an accidental marketing scholar
Krishnan, Balaji C.; Sheth, Jagdish N. - 2011
Persistent link: https://www.econbiz.de/10009270374
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Strategies of advertising transferability in multinational marketing
Sheth, Jagdish N. - 1972
Persistent link: https://www.econbiz.de/10000726986
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Borderless media : rethinking international marketing
Sheth, Jagdish N. - In: Journal of international marketing 28 (2020) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
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Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N. - In: Journal of marketing 75 (2011) 4, pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
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Global marketing perspectives
Sheth, Jagdish N. (contributor) - 1989
Persistent link: https://www.econbiz.de/10000765635
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Perspectives on macromarketing in the African context : introduction to the special issue
Dadzie, Kofi Q.; Sheth, Jagdish N. - In: Journal of macromarketing 40 (2020) 1, pp. 8-12
Persistent link: https://www.econbiz.de/10012159099
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International marketing
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969730
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Global marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337118
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Marketing strategy
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337120
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The antecedents and consequences of integrated global marketing
Sheth, Jagdish N.; Parvatiyar, Atul - In: Best practices in international marketing, (pp. 3-15). 2002
Persistent link: https://www.econbiz.de/10001680872