Narrow search
Showing 1 - 5 of 5
Cover Image
Reflexive considerations of culture theories in global marketing
Nakata, Cheryl - In: Beyond Hofstede : culture frameworks for global …, (pp. 247-277). 2009
Persistent link: https://www.econbiz.de/10003864794
Cover Image
Culture theories in global marketing : a literature-based assessment
Nakata, Cheryl; Izberk-Bilgin, Elif - In: Beyond Hofstede : culture frameworks for global …, (pp. 61-77). 2009
Persistent link: https://www.econbiz.de/10003864759
Cover Image
Beyond Hofstede : culture frameworks for global marketing and management
Nakata, Cheryl (ed.) - 2009
Persistent link: https://www.econbiz.de/10003822867
Cover Image
Simultaneous determination of optimal cultural distance and market potential in international market entry
Malhotra, Shavin; Sivakumar, K. - In: International marketing review 28 (2011) 6, pp. 601-626
Persistent link: https://www.econbiz.de/10009390032
Cover Image
Curvilinear relationship between cultural distance and equity participation : an empirical analysis of cross-border acquisitions
Malhotra, Shavin; Sivakumar, K.; Zhu, PengCheng - In: Journal of international management 17 (2011) 4, pp. 316-332
Persistent link: https://www.econbiz.de/10009405777