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Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne; Grønhaug, Kjell - 2009
Persistent link: https://www.econbiz.de/10003785279
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Elicitation of salient brand emotions in Western and East Asian markets : the role of elicitation context
Jakubanecs, Alexander; Supphellen, Magne; Fedorikhin, … - In: International journal of market research 61 (2019) 5, pp. 518-533
Persistent link: https://www.econbiz.de/10012172411
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Brand positioning strategies in Russia : regional differences in the importance of corporate endorsement and symbolic brand attributes
Jakubanecs, Alexander; Supphellen, Magne - In: Journal of East-West business 16 (2010) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10008841889
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The impact of cultural variability on brand stereotype, emotion and purchase intention
Jakubanecs, Alexander; Supphellen, Magne; Helgeson, James G. - In: Journal of consumer marketing 40 (2023) 1, pp. 112-123
Persistent link: https://www.econbiz.de/10013536012
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Marketing strategy and customer involvement in product development
Svendsen, Mons Freng; Haugland, Sven A.; Grønhaug, Kjell; … - In: European journal of marketing : EJM 45 (2011) 4, pp. 513-530
Persistent link: https://www.econbiz.de/10009010629
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Satisfaction in buyer-seller relationships : influence of cultural differences
Voldnes, Gøril; Grønhaug, Kjell; Nilssen, Frode - In: Industrial marketing management : the international … 41 (2012) 7, pp. 1081-1093
Persistent link: https://www.econbiz.de/10009683379