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Reassessing firm size in international marketing research
Suh, Taewon; Yi, Ha-chin; Houston, Mark B. - In: Journal of global marketing 24 (2011) 1, pp. 85-99
Persistent link: https://www.econbiz.de/10008987049
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Internal audience segmentation and diversity in internal communication
Suh, Taewon; Lee, Jaehun - In: Corporate communications : an international journal 21 (2016) 4, pp. 450-464
Persistent link: https://www.econbiz.de/10011626261
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A multi-level investigation of international marketing projects : the roles of experiential knowledge and creativity on performance
Suh, Taewon; Bae, Mueun; Zhao, Hongxin; Kim, Seung H.; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 211-220
Persistent link: https://www.econbiz.de/10003956061
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Proximal and distal influences of project creativity in international marketing teams
Suh, Taewon; Badrinarayanan, Vishag - In: International marketing review 31 (2014) 3, pp. 283-307
Persistent link: https://www.econbiz.de/10010375164
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Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong; Suh, Taewon - In: The journal of product & brand management 32 (2023) 3, pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
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When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo; Moon, Sangkil; Chen, Haipeng; Houston, Mark B. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 384-402
Persistent link: https://www.econbiz.de/10011879692