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~subject:"Internationale Geschäftsbeziehungen"
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Internationale Geschäftsbeziehungen
Mittlerer Osten
8
Middle East
7
United Arab Emirates
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Vereinigte Arabische Emirate
6
Brand management
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Nordafrika
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North Africa
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International business
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MENA countries
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MENA-Staaten
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Marketing
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Brand image
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India
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Management
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Markenführung
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Crisis management
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Customer perceived value
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Emerging markets
2
Entrepreneurs
2
Entrepreneurship
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Entrepreneurship approach
2
Halal marketing
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Hotel industry
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Hotellerie
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Indien
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Investments
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Islam
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Islamic index
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MENA
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Promotion criteria
2
Publications
2
Relevance gap
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Research work
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Saudi Arabia
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Saudi-Arabien
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Shareholders
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Balakrishnan, Melodena Stephens
4
Khan, Zeenath
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Michael, Ian
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Moonesar, Immanuel Azaad
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East meets West
2
The New Frontiers of International Business : Development, Evolving Topics, and Implications for Practice
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ECONIS (ZBW)
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IB research opportunities in the Middle East and North Africa
Balakrishnan, Melodena Stephens
- In:
The New Frontiers of International Business : …
,
(pp. 137-162)
.
2022
Persistent link: https://www.econbiz.de/10013362777
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2
General Electric : how GE worked to transform oncology healthcare in KSA
Balakrishnan, Melodena Stephens
;
Moonesar, Immanuel Azaad
-
2013
Persistent link: https://www.econbiz.de/10011456385
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3
GEA Group Aktiengesellschaft : doing business in the Middle East
Michael, Ian
;
Balakrishnan, Melodena Stephens
;
Khan, Zeenath
-
2013
Persistent link: https://www.econbiz.de/10011456403
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4
East meets West
Balakrishnan, Melodena Stephens
(
contributor
)
-
2013
-
1st ed
Persistent link: https://www.econbiz.de/10011385615
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