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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Internationales Marketing
38
Multinationales Unternehmen
35
International marketing
30
Transnational corporation
30
USA
25
Marketingmanagement
24
United States
24
Japan
20
Firm performance
16
Unternehmenserfolg
16
Globalisierung
15
Marketing management
15
China
14
Globalization
14
Consumer behaviour
12
International market entry
12
Konsumentenverhalten
12
Emerging economies
11
Schwellenländer
11
Innovation
10
Marketing
10
Salespeople
10
Verkaufspersonal
10
Internationales Management
9
Kaufleute
9
Lieferantenmanagement
9
Merchants
9
Outsourcing
9
Supplier relationship management
9
Welt
9
World
9
Auslandsinvestition
8
Foreign investment
8
Global sourcing
8
Innovation management
8
Innovationsmanagement
8
Internationaler Wettbewerb
8
Lieferkette
8
Supply chain
8
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8
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English
12
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Kotabe, Masaaki
12
Jiang, Guohua
3
Aulakh, Preet S.
2
Czinkota, Michael R.
2
Gao, Gerald Yong
2
Murray, Janet Y.
2
Zhang, Feng
2
Hamilton, Robert D.
1
Hao, Andy W.
1
Lu, Jiangyong
1
Paul, Justin
1
Riddle, Liesl
1
Ronkainen, Ilkka A.
1
Smith, Sheryl Winston
1
Sonderegger, Petra
1
Teegen, Hildy
1
Täube, Florian
1
Wang, Cheng Lu
1
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International business review : the official journal of the European International Business Academy
2
Journal of international management
2
Best practices in international marketing
1
Global focus : an international journal of business, economics, and social policy
1
International marketing ; Vol. VI
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international entrepreneurship
1
Journal of the Academy of Marketing Science
1
The Oxford handbook of international business
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ECONIS (ZBW)
12
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1
Contemporary research trends in international marketing : the 2000s
Kotabe, Masaaki
- In:
The Oxford handbook of international business
,
(pp. 447-501)
.
2009
Persistent link: https://www.econbiz.de/10003796870
Saved in:
2
Building competitive advantage in world markets : lessons from Latin American companies
Aulakh, Preet S.
;
Kotabe, Masaaki
- In:
Global focus : an international journal of business, …
13
(
2001
)
2
,
pp. 83-94
Persistent link: https://www.econbiz.de/10001607789
Saved in:
3
Entering the Japanese market : a reassessment of foreign firms' entry and distribution strategies
Czinkota, Michael R.
;
Kotabe, Masaaki
- In:
Best practices in international marketing
,
(pp. 216-227)
.
2002
Persistent link: https://www.econbiz.de/10001680899
Saved in:
4
A "strategy tripod" perspective on export behaviors : evidence from domestic and foreign firms based in an emerging economy
Gao, Gerald Yong
;
Murray, Janet Y.
;
Kotabe, Masaaki
; …
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
3
,
pp. 377-396
Persistent link: https://www.econbiz.de/10003981544
Saved in:
5
Market orientation and performance of export ventures : the process through marketing capabilities and competitive advantages
Murray, Janet Y.
;
Gao, Gerald Yong
;
Kotabe, Masaaki
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 252-269
Persistent link: https://www.econbiz.de/10009124109
Saved in:
6
Diaspora investment and entrepreneurship : the role of people, their movements, and capital in the international economy
Kotabe, Masaaki
;
Riddle, Liesl
;
Sonderegger, Petra
; …
- In:
Journal of international management
19
(
2013
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10009724724
Saved in:
7
Special issue: Diaspora investment and entrepreneurship : the role of people, their movements, and capital in the international economy
Kotabe, Masaaki
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009724727
Saved in:
8
Export strategies and performance of firms from emerging economies: evidence from Brazil, Chile, and Mexico
Aulakh, Preet S.
;
Kotabe, Masaaki
;
Teegen, Hildy
-
2006
Persistent link: https://www.econbiz.de/10003411072
Saved in:
9
Founder ethnic composition, early internationalization, and new venture performance
Jiang, Guohua
;
Kotabe, Masaaki
;
Zhang, Feng
- In:
Journal of international entrepreneurship
18
(
2020
)
4
,
pp. 419-443
Persistent link: https://www.econbiz.de/10012391181
Saved in:
10
The determinants and performance of early internationalizing firms : a literature review and research agenda
Jiang, Guohua
;
Kotabe, Masaaki
;
Zhang, Feng
;
Hao, Andy W.
; …
- In:
International business review : the official journal of …
29
(
2020
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012303637
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