Contemporary research trends in international marketing : the 2000s
Masaaki Kotabe
| Year of publication: |
2009
|
|---|---|
| Authors: | Kotabe, Masaaki |
| Published in: |
The Oxford handbook of international business. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-923425-7. - 2009, p. 447-501
|
| Subject: | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Universitäre Forschung | University research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003796870