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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Italy
27
Italien
24
Fashion
23
Business network
19
Mode
19
Unternehmensnetzwerk
18
Luxury goods
13
Luxusgüter
13
Consumer behaviour
12
Entrepreneurship
12
Konsumentenverhalten
12
Business start-up
11
Heuristics
11
Heuristik
11
Social Web
11
Social web
11
Unternehmensgründung
11
Bekleidungsindustrie
10
Brand management
10
Clothing industry
10
Markenführung
10
Brand image
9
Business model
9
Entrepreneurship approach
9
Geschäftsmodell
9
Interaction
9
KMU
9
Lieferantenmanagement
9
SME
9
Supplier relationship management
9
Internet marketing
8
Markenimage
8
Migranten
8
Migrants
8
Multinationales Unternehmen
8
Online-Marketing
8
Textile industry
8
Transnational corporation
8
International business
7
International market entry
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English
7
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Guercini, Simone
6
Runfola, Andrea
4
Milanesi, Matilde
2
Cooper, Brian
1
Freeman, Susan
1
Goxe, François
1
Ong, Xander
1
Ranfagni, Silvia
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Sarti, Daria
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Entrepreneurship and regional development : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International marketing in the fast changing world
1
International marketing review
1
Journal of global fashion marketing : JGfM
1
Management research review
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ECONIS (ZBW)
7
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1
Family firms between territory and internationalization : an authenticity based perspective
Ranfagni, Silvia
;
Runfola, Andrea
;
Sarti, Daria
- In:
Entrepreneurship and regional development : an …
33
(
2021
)
7/8
,
pp. 555-579
Persistent link: https://www.econbiz.de/10012697833
Saved in:
2
Business networks and retail internationalization : a case analysis in the fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 908-916
Persistent link: https://www.econbiz.de/10008655112
Saved in:
3
Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 61-84)
.
2015
Persistent link: https://www.econbiz.de/10011415985
Saved in:
4
Outsidership, network positions and cooperation among internationalizing SMEs : an industry evolutionary perspective
Ong, Xander
;
Freeman, Susan
;
Goxe, François
;
Guercini, …
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013206795
Saved in:
5
Heuristics in decision-making by exporting textiles SMEs
Guercini, Simone
;
Runfola, Andrea
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012416241
Saved in:
6
Extreme luxury fashion : business model and internationalization process
Guercini, Simone
;
Milanesi, Matilde
- In:
International marketing review
34
(
2017
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011709227
Saved in:
7
Foreign market entry decision-making and heuristics : a mapping of the literature and future avenues
Guercini, Simone
;
Milanesi, Matilde
- In:
Management research review
45
(
2022
)
9
,
pp. 1229-1246
Persistent link: https://www.econbiz.de/10013361442
Saved in:
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