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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
Italy
25
Italien
22
Business network
17
Fashion
17
Unternehmensnetzwerk
16
Mode
13
Business start-up
11
Entrepreneurship
11
Heuristics
11
Heuristik
11
Unternehmensgründung
11
Entrepreneurship approach
9
Interaction
9
KMU
9
Lieferantenmanagement
9
SME
9
Supplier relationship management
9
Bekleidungsindustrie
8
Business model
8
Clothing industry
8
Geschäftsmodell
8
Luxury goods
8
Luxusgüter
8
Migranten
8
Migrants
8
International business
7
International market entry
7
Multinationales Unternehmen
7
Transnational corporation
7
Brand image
6
Brand management
6
Decision
6
Entscheidung
6
Globalisierung
6
Industrial district
6
Industrial region
6
Industrieregion
6
Markenführung
6
Marketing
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English
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Guercini, Simone
7
Runfola, Andrea
4
Milanesi, Matilde
3
Cooper, Brian
1
Freeman, Susan
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Goxe, François
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Ong, Xander
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International marketing review
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International marketing in the fast changing world
1
Journal of global fashion marketing : JGfM
1
Management research review
1
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ECONIS (ZBW)
7
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1
Business networks and retail internationalization : a case analysis in the fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 908-916
Persistent link: https://www.econbiz.de/10008655112
Saved in:
2
Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 61-84)
.
2015
Persistent link: https://www.econbiz.de/10011415985
Saved in:
3
Outsidership, network positions and cooperation among internationalizing SMEs : an industry evolutionary perspective
Ong, Xander
;
Freeman, Susan
;
Goxe, François
;
Guercini, …
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013206795
Saved in:
4
Heuristics in decision-making by exporting textiles SMEs
Guercini, Simone
;
Runfola, Andrea
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012416241
Saved in:
5
Extreme luxury fashion : business model and internationalization process
Guercini, Simone
;
Milanesi, Matilde
- In:
International marketing review
34
(
2017
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011709227
Saved in:
6
Foreign market entry decision-making and heuristics : a mapping of the literature and future avenues
Guercini, Simone
;
Milanesi, Matilde
- In:
Management research review
45
(
2022
)
9
,
pp. 1229-1246
Persistent link: https://www.econbiz.de/10013361442
Saved in:
7
Exploring the internationalization pathways of luxury SMEs : is there an asset of foreignness?
Milanesi, Matilde
;
Runfola, Andrea
;
Guercini, Simone
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 806-826
Persistent link: https://www.econbiz.de/10015057135
Saved in:
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