Aim: This paper investigates how a framework for analysing business sectors in emerging markets looks like when taking into account the local context-dependent and general factors of The Bottom-of-the-Pyramid (BoP). The BoP segment in emerging markets represents a major growth potential for...

Sri Lanka and India have a bilateral free trade agreement that spans twenty years, and although exports from Sri Lanka to its large neighbouring market has grown over time, the market entry performance has been somewhat lacklustre. Yet, the success of some Sri Lankan firms holds useful insights...

We study the behavioral drivers of market entry. An experiment allows us to disentangle the impact on entry across different types of markets of two key behavioral mechanisms: overconfidence and attitude toward ambiguity. We theorize and show that the causal effect of overconfidence on entry is...