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~subject:"Internationaler Markteintritt"
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Internationaler Markteintritt
International marketing
4
Internationales Marketing
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Italien
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Italy
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China
3
Auslandsinvestition
2
Coffee
2
Country of origin
2
Foreign investment
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Herkunftsland
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International market entry
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Italian
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Italienisch
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Kaffee
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Marketingstrategie
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2006-2010
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Albania
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Albanien
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Außenhandel
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Brand management
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Coffee farming
1
Communication
1
Consumer behaviour
1
Corporate Governance
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Corporate governance
1
Digital communication
1
Digitalisierung
1
Digitization
1
Distribution channel
1
Fast-food industry
1
Firm performance
1
Foreign trade
1
High-luxury
1
Innovation
1
International market
1
Internationaler Markt
1
Internet marketing
1
KMU
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Kaffeeanbau
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De Luca, Patrizia
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Vianelli, Donata
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Bortoluzzi, Guido
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Marzano, Fabio Claudio
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Cultural and technological influences on global business
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
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ECONIS (ZBW)
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Entry strategies and distribution channels of Italian SMEs in the Chinese market
De Luca, Patrizia
;
Vianelli, Donata
;
Marzano, Fabio Claudio
- In:
Cultural and technological influences on global business
,
(pp. 509-528)
.
2013
Persistent link: https://www.econbiz.de/10009757772
Saved in:
2
Distribution channel governance and value of "Made in Italy" products in the Chinese market
Vianelli, Donata
;
De Luca, Patrizia
;
Bortoluzzi, Guido
- In:
International marketing and the country of origin …
,
(pp. 133-153)
.
2012
Persistent link: https://www.econbiz.de/10009787681
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