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~subject:"Internationaler Tourismus"
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Internationaler Tourismus
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Poulis, Efthimios
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EuroMed journal of business
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International marketing review
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The influence of intra-national cultural heterogeneity on product standardisation and adaptation : a qualitative study
Poulis, Konstantinos
;
Poulis, Efthimios
- In:
International marketing review
30
(
2013
)
4
,
pp. 357-383
Persistent link: https://www.econbiz.de/10009774275
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Promotional channels of FMCG firms and tourism : a standardisation/adaptation perspective
Poulis, Konstantinos
;
Poulis, Efthimios
- In:
EuroMed journal of business
6
(
2011
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009235990
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