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This book succinctly presents new methodological principles that will help you raise the quality of your valuable production to enhance your competitiveness. The concepts and models of principles of actions presented result from over 20 years of the author observing the ways in which companies...
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Ph. Schädler: Einleitende Gedanken.- K. Spremann: Kundenwünsche im Private Banking.- H. R. Kaufmann: Profilveränderung des Privat Bankers: Zunehmende Bedeutung des Customer-Relationship-Marketing.- A. Cortés: Behavioral Finance im Private Banking.- M. J. Menichetti: Die...
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