CRM as a trend in business and business philosophy consists of a series of complex and diverse business resources such as: modern technological resources, information resources, human resources and all other procedural resources which serve to improve services to end user and customer. Tourism...

Tourism has had an exceptionally long tradition in the Republic of Croatia. Therefore Croatia as such is not an unknown destination on the tourist map of the world. However, due to the globalization process and the increasingly strong competition in the tourist market, especially among the...