Market competition drives organizations to higher efficiency. This paper analyses the relationship between the prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of business enterprises from the manufacturing sector in the Czech...

Pharmaceutical markets experience the entry of numerous generic firms upon expiration of the brand firm's patent. In this paper, we take a close look at competition among the generic entrants during the first three years after patent expiration and examine whether there is a first mover...

The concept of competitive advantage is argued to be not very useful to managers. At best it is an aspirational goal. Books that claim to present a route to competitive advantage give false hope – multiple competing firms in an industry cannot (each) realistically set out to build a...

Upstream and downstream competitors represent factors at play before and after the core product experience. There are also external factors at play during the experience. Parking is an upstream competitor: something that has the potential to prevent people from entering the experience in the...

National differences in political economy -- Differences in culture -- Ethics in international business -- International trade theory -- The political economy of international trade -- Foreign direct investment -- Regional economic integration -- The foreign exchange market -- The international...