In the paper it's proposed a framework with capabilities-based view of the firm to explain how marketing capabilities … can enhance sustained competitive advantage of the firm. Specifically, it is suggested that marketing capabilities are … important determinants of sustained competitive advantage of the firm. Marketing processes within the firm require many specific …

Logistics and marketing are usually concerned with satisfying the customers' needs and wants, respectively through … their supply and demand functions in a marketing channel. The interface between logistics and marketing is critical to the … delivery of customer service. The major cause of conflict for logistics and marketing interface is related to 5Ps (product …