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Brand positioning strategy in the competitive aspect
Kraujalienė, Lidija; Kromalcas, Saulius - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 2, pp. 467-475
A new brand for an organization is inseparable from organizational identity. The aim of the research is to investigate … increased by about 16 percent. SWOT analysis has shown the absence of a brand positioning strategy. Qualitative study of the … potential to grow up in Kaunas city. The originality of the paper covers individualized research on a brand positioning strategy …
Persistent link: https://www.econbiz.de/10014247201
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Brand proliferation and inter-brand competition
Wang, Leonard F. S.; Wang, Ya-chin - In: Journal of economic studies 35 (2008) 3/4, pp. 278-292
Persistent link: https://www.econbiz.de/10003767576
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Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele; Fornari, Edoardo; Grandi, Sebastiano; … - In: Journal of retailing and consumer services 30 (2016), pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
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How to compete effectively against low-cost competitors
Berman, Barry - In: Business horizons 58 (2015) 1, pp. 87-97
Persistent link: https://www.econbiz.de/10010476147
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Global giants and local stars : how changes in brand ownership affect competition
Alviarez, Vanessa; Head, Keith; Mayer, Thierry - 2020
Persistent link: https://www.econbiz.de/10012310043
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Global giants and local stars : how changes in brand ownership affect competition
Alviarez, Vanessa; Head, Keith; Mayer, Thierry - 2020
Persistent link: https://www.econbiz.de/10012230465
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R&D partner selection in ICT industry associated with platform technology dominance
Lee, Bo Kyeong; Kim, Yoonseong; Sohn, So Young - In: International journal of technoentrepreneurship : IJTE 3 (2015/2017) 4, pp. 292-309
Persistent link: https://www.econbiz.de/10011846547
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The interplay of competition and cooperation
Hoffmann, Werner; Lavie, Dovev; Reuer, Jeffrey J.; … - In: Strategic management journal 39 (2018) 12, pp. 3033-3052
Persistent link: https://www.econbiz.de/10011973457
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Improving competitive position using branded ingredients
McCarthy, Michael S.; Norris, Donald G. - 2010
Persistent link: https://www.econbiz.de/10003924402
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Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.; Cavusgil, S. Tamer; Calantone, Roger J. - In: Interdisciplinary approaches to product design, …, (pp. 3-37). 2012
Persistent link: https://www.econbiz.de/10009626902