'This is a terrific book. With English now established as the lingua franca of business, some might be tempted to assume that language isn't a big deal any more in the world of business. But the authors show how mistaken this assumption is. With a mix of careful of research and detailed...

chapter 1 Introduction -- part Part I Developing strategic thrust in a globalising world -- chapter 2 International business environment: from local to global markets -- chapter 3 The internationalisation process and firm resources -- chapter 4 Strategy development in international markets --...