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~subject:"Internationales Marketing"
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Internationales Marketing
Marketingmanagement
16,903
Marketing management
16,085
Öffentlichkeitsarbeit
9,796
Public relations
8,886
Marketing
3,740
Theorie
3,039
Theory
3,025
Deutschland
2,934
Germany
2,744
Konsumentenverhalten
2,710
Consumer behaviour
2,708
Beziehungsmarketing
1,984
Relationship marketing
1,980
USA
1,910
United States
1,825
Kommunikation
1,774
Markenführung
1,553
Brand management
1,549
Strategisches Management
1,516
Corporate Social Responsibility
1,490
Communication
1,485
Unternehmenspublizität
1,471
Corporate disclosure
1,470
Corporate social responsibility
1,469
Online-Marketing
1,414
Social Web
1,398
Social web
1,398
Internet marketing
1,367
Strategic management
1,243
Unternehmenserfolg
1,177
Firm performance
1,173
Unternehmen
1,055
Innovation
910
Werbung
869
Stakeholder
856
KMU
828
Firmenimage
827
SME
827
Corporate reputation
823
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Undetermined
199
Free
49
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Article
456
Book / Working Paper
328
Type of publication (narrower categories)
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Article in journal
345
Aufsatz in Zeitschrift
345
Aufsatz im Buch
108
Book section
108
Lehrbuch
69
Textbook
55
Hochschulschrift
52
Thesis
45
Graue Literatur
38
Non-commercial literature
38
Collection of articles of several authors
35
Sammelwerk
35
Bibliografie enthalten
31
Bibliography included
31
Aufsatzsammlung
28
Case study
20
Fallstudie
20
Reprint
12
Glossar enthalten
9
Glossary included
9
Konferenzschrift
8
Arbeitspapier
7
Working Paper
7
Bibliografie
6
Conference proceedings
6
Handbook
6
Handbuch
6
CD-ROM, DVD
3
Collection of articles written by one author
3
Festschrift
3
Guidebook
3
Ratgeber
3
Sammlung
3
Conference paper
2
Dissertation u.a. Prüfungsschriften
2
Fallstudiensammlung
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Multi-volume publication
2
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2
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English
639
German
135
Polish
5
French
4
Hungarian
4
Undetermined
2
Slovak
1
Spanish
1
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Author
All
Berndt, Ralph
13
Sander, Matthias
13
Fantapié Altobelli, Claudia
12
Helsen, Kristiaan
12
Kotabe, Masaaki
12
Meissner, Hans Günther
9
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Backhaus, Klaus
6
Boso, Nathaniel
6
Büschken, Joachim
6
Carter, Steve
6
Doole, Isobel
6
Douglas, Susan P.
6
Keegan, Warren J.
6
Lee, Kiefer
6
Lowe, Robin
6
Voeth, Markus
6
Bartlett, Christopher A.
5
Gnizy, Itzhak
5
Javalgi, Rajshekhar G.
5
Kowalik, Izabela
5
Meffert, Heribert
5
Shoham, Aviv
5
Cadogan, John W.
4
Craig, C. S.
4
Gabrielsson, Peter
4
Jain, Subhash C.
4
Mohammad Falahat
4
Müller, Stefan
4
Oh, Han-Mo
4
Quelch, John A.
4
Samiee, Saeed
4
Schlegelmilch, Bodo B.
4
Schramm-Klein, Hanna
4
Sousa, Carlos M. P.
4
Swoboda, Bernhard
4
Wind, Yoram
4
Alserhan, Baker Ahmad
3
Asmat Nizam Abdul Talib
3
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Institution
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American Marketing Association
6
Springer-Verlag GmbH
2
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Athens Institute for Education and Research
1
Books on Demand GmbH <Norderstedt>
1
European Society for Opinion and Marketing Research
1
Europäische Union / Rat
1
Fachhochschule Erfurt / Fachbereich Wirtschaftswissenschaft
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Marketing Konferencia <6, 1987, Balatonfüred>
1
NetLibrary, Inc
1
Országos Műszaki Információs Központ és Könyvtár <Budapest>
1
Pearson Studium
1
Springer Fachmedien Wiesbaden
1
Szervezési és Vezetési Tudományos Társaság / Marketing Tagozat
1
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
1
UVK Verlagsgesellschaft mbH
1
Uni-Taschenbücher GmbH
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Universität Duisburg <1980-2002>
1
Verlag Franz Vahlen
1
Weltbank / Abidjan Resident Mission
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
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Published in...
All
International marketing review
26
Journal of business research : JBR
23
Journal of international marketing
20
International business review : the official journal of the European International Business Academy
13
Europäische Hochschulschriften / 5
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of global marketing
8
Journal of strategic marketing
8
European journal of marketing : EJM
7
Gabler Edition Wissenschaft
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Springer eBook Collection
5
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
The journal of business & industrial marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
International marketing ; Vol. 1
4
Journal of international trade & commerce
4
Proceedings series / American Marketing Association
4
International journal of economic perspectives : IJEP
3
International journal of export marketing
3
International journal of trade and global markets
3
International journal of wine business research : IJWBR
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Journal of business case studies
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
New world marketing
3
Review of marketing research
3
The journal of product & brand management
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
African journal of business and economic research : AJBER
2
Baltic journal of management
2
DUV / Wirtschaftswissenschaft
2
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Source
All
ECONIS (ZBW)
760
USB Cologne (EcoSocSci)
22
BASE
1
EconStor
1
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The use of the "rational" system of global marketing communications in management of international enterprises
Obolenska, Tatiana
;
Shatarska, Inna
;
Shevtsov, Yegor
- In:
Problems and perspectives in management : PPM ; …
17
(
2019
)
3
,
pp. 14-30
Persistent link: https://www.econbiz.de/10012158912
Saved in:
2
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
3
Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001741346
Saved in:
4
Internationale Werbung und Public Relations : Konzept und kreative Gestaltung ; Ziele, Strategien und Instrumente ; Organisation und Umsetzung
Adlmaier-Herbst, Dieter Georg
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003635007
Saved in:
5
International integrierte Unternehmenskommunikation : die Konfiguration internationaler Klienten-Agentur-Netzwerke
Wimmer, Oliver
-
1994
Persistent link: https://www.econbiz.de/10000902041
Saved in:
6
Lehetőségek és követelmények a marketingben
Kandikó, József
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000749558
Saved in:
7
Öffentliche Meinungsbildungsprozesse in Europa als Determinanten internationaler Public Relations
Kleebinder, Hans-Peter
-
1995
Persistent link: https://www.econbiz.de/10000552009
Saved in:
8
The Indian image abroad : need for coherent corporate strategies
Kumar, Vikram
- In:
Foreign trade review : quarterly journal of Indian …
26
(
1991
)
3
,
pp. 215-220
Persistent link: https://www.econbiz.de/10001132683
Saved in:
9
Perspektywy rozwoju marketingu
Śliwińska, Krystyna
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010500901
Saved in:
10
Public Affairs Management in Japan : ein interkultureller Vergleich in der chemischen und pharmazeutischen Industrie
Weiser, Alexander
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002030748
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