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~subject:"Internationales Marketing"
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To Zap or Not to Zap: A Study...
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Internationales Marketing
Consumer behaviour
25
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25
Theorie
10
Theory
10
Leistungsmotivation
6
Work motivation
6
Advertising
5
Brand management
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New product development
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Product design
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Produktentwicklung
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Produktgestaltung
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Werbung
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Advertising effects
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Creativity
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Kreativität
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Leistungsanreiz
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Markenführung
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Performance incentive
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USA
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United States
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Werbewirkung
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marketing
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Demand
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Geldillusion
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International marketing
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Money illusion
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Multinationales Unternehmen
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Nachfrage
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Online retailing
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Online-Handel
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Chattopadhyay, Amitava
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Batra, Rajeev
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Dawar, Niraj
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Ozsomer, Aysegul
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Hofstede, Frenkel ter
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William Davidson Institute <Ann Arbor, Mich.>
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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William Davidson Institute working papers series
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ECONIS (ZBW)
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A global brand management roadmap
Ozsomer, Aysegul
;
Batra, Rajeev
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
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2
The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava
;
Batra, Rajeev
-
2012
Persistent link: https://www.econbiz.de/10009565937
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3
Rethinking marketing programs for emerging markets
Chattopadhyay, Amitava
;
Dawar, Niraj
-
2000
Persistent link: https://www.econbiz.de/10001517706
Saved in:
4
Rethinking marketing programs for emerging markets
Dawar, Niraj
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001649892
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