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~subject:"Internationales Marketing"
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Internationales Marketing
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
8
Theorie
8
Theory
8
Markenführung
7
China
6
Leistungsmotivation
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Work motivation
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Brand image
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Markenimage
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New product development
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Product design
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Produktentwicklung
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Produktgestaltung
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Advertising
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Advertising effects
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Brand
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Creativity
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Kreativität
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Leistungsanreiz
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Markenartikel
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Performance incentive
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Psychology of advertising
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Werbepsychologie
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Werbewirkung
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Anlageverhalten
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Behavioural finance
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Emerging economies
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Estimation
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Experiment
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Geldillusion
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International marketing
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Internet marketing
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Money illusion
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Motivation
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Multinationales Unternehmen
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Schwellenländer
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Chattopadhyay, Amitava
4
Batra, Rajeev
2
Dawar, Niraj
2
Ozsomer, Aysegul
2
Hofstede, Frenkel ter
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William Davidson Institute <Ann Arbor, Mich.>
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
William Davidson Institute working papers series
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ECONIS (ZBW)
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A global brand management roadmap
Ozsomer, Aysegul
;
Batra, Rajeev
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
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2
The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava
;
Batra, Rajeev
-
2012
Persistent link: https://www.econbiz.de/10009565937
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3
Rethinking marketing programs for emerging markets
Chattopadhyay, Amitava
;
Dawar, Niraj
-
2000
Persistent link: https://www.econbiz.de/10001517706
Saved in:
4
Rethinking marketing programs for emerging markets
Dawar, Niraj
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001649892
Saved in:
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