The article analyzes the influence of country of origin and the critical function country of origin plays in consumers' automobile purchase decisions. Primary data were collected through a survey from a sample of 940 users of cars across Saudi Arabia. Results suggest that country of origin has a...

This paper examines the relationship between product and export market characteristics with export marketing strategies and performance of SMEs in Saudi Arabia. Based on an extensive review of literature, a model was developed for the study and hypotheses were formulated. Empirical research was...

The objective of this paper is to examine the country of origin effect of products made in Indonesia. The study focuses on the questions of the sources of information in evaluating products; the evaluation of specific product dimensions by Malaysian consumers; and consumers' assessment of...