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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz (ed.) - 1999
Persistent link: https://www.econbiz.de/10001530954
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Handbook of relationship marketing
Sheth, Jagdish N. (ed.) - 2000
Persistent link: https://www.econbiz.de/10001421986
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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International marketing : modern and classic papers
Paliwoda, Stanley J. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003460764
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Ethics, quality of life, and pedagogy
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009301069
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International marketing : modern and classic papers
Ryans, John K. (contributor);  … - 2008
international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new … Marketing: Modern and Classic Papers is a major three-volume work, with the material being divided into twenty sections, each … marketing in the new globalized world …
Persistent link: https://www.econbiz.de/10011852217
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Raumzeitliche Marktexpansionsstrategien im internationalen Marketing : strategische Optionen und Einflussfaktoren
Lampe, Frank - 2008
Persistent link: https://www.econbiz.de/10013430936
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556