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~subject:"Internationales Marketing"
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Internationales Marketing
Consumer behaviour
16
Konsumentenverhalten
16
Brand management
12
Markenführung
12
Markenartikel
9
Brand
8
Brand image
8
Markenimage
8
Brand extension
4
Markentransfer
4
Personality psychology
4
Persönlichkeitspsychologie
4
Luxury goods
3
Luxusgüter
3
Product counterfeiting
3
Produktpiraterie
3
Advertising
2
Beziehungsmarketing
2
Cultural identity
2
Customer satisfaction
2
Emotion
2
Experiment
2
International marketing
2
Kulturelle Identität
2
Kundenzufriedenheit
2
Market research
2
Marketing
2
Marktforschung
2
Mehrsprachigkeit
2
Multilingualism
2
Multinationales Unternehmen
2
Relationship marketing
2
Social class
2
Soziale Schicht
2
Transnational corporation
2
USA
2
United States
2
Werbung
2
Affect and emotion
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Ahluwalia, Rohini
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Houston, Michael J.
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Joiner, Christopher
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Loken, Barbara
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Torelli, Carlos J.
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Brands and brand management : contemporary research perspectives
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
2
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Leveraging a brand through brand extension : a review of two decades of research
Loken, Barbara
;
Joiner, Christopher
;
Houston, Michael J.
- In:
Brands and brand management : contemporary research …
,
(pp. 11-41)
.
2010
Persistent link: https://www.econbiz.de/10003941296
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2
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
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