Of the various media vehicles available for advertising, the Internet is the latest and the most rapidly growing … Internet advertising. Using available data such as Internet page view and advertising performance data, the model contributes … to attempts not only to optimize the Internet advertising schedule but also to fix the right price for Internet …

During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we … analyze the advertising pattern displayed by the population of organizations (i.e. companies, non-profit institutions and … comparatively more than larger firms. Radio and the internet display an opposite pattern, whereas are larger firms increasing their …