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"Word-of-mouse" : why consumer...
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1
"Word-of-Mouse" : warum Kunden anderen Kunden im
Internet
zuhören
Hennig-Thurau, Thorsten
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
1
,
pp. 52-75
Persistent link: https://www.econbiz.de/10002026791
Saved in:
2
Searching for experience on the web : an empirical examination of consumer behavior for search and experience goods
Huang, Peng
;
Lurie, Nicholas H.
;
Mitra, Sabyasachi
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 55-69
Persistent link: https://www.econbiz.de/10003820596
Saved in:
3
Can including pros and cons increase the helpfulness and persuasiveness of online reviews? : the interactive effects of ratings and arguments
Schlosser, Ann E.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009259729
Saved in:
4
Product information dissemination in the
Internet
and markets for product information
Panagiotis, Panos M.
-
2004
Persistent link: https://www.econbiz.de/10003776874
Saved in:
5
If the organizations won't give us information... : the use of multiple new media for crisis technical translation and dialogue
Stephens, Keri K.
;
Malone, Patty C.
- In:
Journal of public relations research : a quarterly …
21
(
2009
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003847754
Saved in:
6
The effects of visual information in eWOM communication
Lin, Tom M. Y.
;
Lu, Kuan-yi
;
Wu, Jia-jhou
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10009571582
Saved in:
7
Information and online reviews
Loginova, Oksana
;
Mantovani, Andrea
-
2015
Persistent link: https://www.econbiz.de/10011313667
Saved in:
8
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
9
Online product reviews and the description-experience gap
Wulff, Dirk U.
;
Hills, Thomas T.
;
Hertwig, Ralph
- In:
Journal of behavioral decision making
28
(
2015
)
3
,
pp. 214-223
Persistent link: https://www.econbiz.de/10011405663
Saved in:
10
Informationsschnittstellen zwischen Anbietern und Nachfragern im elektronischen Handel : Anforderungen und Gestaltungsoptionen in den Phasen der Wissens- und Absichtsbildung
Lincke, David-Michael
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001683983
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