"Word-of-mouse" : why consumers listen to each other on the internet
Year of publication: |
2005
|
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Authors: | Hennig-Thurau, Thorsten |
Published in: |
Yearbook of marketing and consumer research. - Berlin : Duncker & Humblot, ISSN 1612-9814, ZDB-ID 2136531-3. - Vol. 3.2005, p. 37-58
|
Subject: | Markenimage | Brand image | Produktqualität | Product quality | Internet | Produktinformation | Product information | Meinung | Opinion |
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