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Internet
Social Web
20,593
Social web
20,562
Online-Marketing
6,018
Internet marketing
5,928
Konsumentenverhalten
5,470
Consumer behaviour
5,467
Kundenintegration
3,977
Customer integration
3,970
Beziehungsmarketing
3,512
Relationship marketing
3,507
Soziales Netzwerk
2,442
Vertrieb
2,430
Social network
2,289
Viral marketing
2,251
Virales Marketing
2,251
Electronic Commerce
2,030
Markenführung
2,010
Brand management
2,006
E-commerce
1,931
Physical distribution
1,893
Service management
1,752
Social media
1,741
social media
1,691
Deutschland
1,653
Dienstleistungsmanagement
1,612
Germany
1,571
Online-Handel
1,565
Online retailing
1,562
Digitalisierung
1,526
Innovationsmanagement
1,475
Digitization
1,462
Innovation management
1,443
Innovation
1,384
Betriebliche Wertschöpfung
1,218
Value creation
1,217
Markenimage
1,094
Brand image
1,087
Theorie
1,073
Theory
1,063
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33
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248
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Sabatini, Fabio
10
Bauernschuster, Stefan
9
Falck, Oliver
9
Castronova, Edward
8
Peitz, Martin
8
Theobald, Elke
8
Woessmann, Ludger
8
Bell, Mark W.
7
Wagner, Gert G.
7
Leimeister, Jan Marco
6
Sarracino, Francesco
6
Smith, Michael D.
6
Danaher, Brett
5
Krcmar, Helmut
5
Telang, Rahul
5
Belleflamme, Paul
4
Enikolopov, Ruben
4
Petrova, Maria
4
Peukert, Christian
4
Zhuravskaya, Ekaterina
4
Baxter, Gavin James
3
Dellarocas, Chrysanthos
3
Fogel, Joshua
3
Gaudeul, Alexia
3
Geraci, Andrea
3
Ghose, Anindya
3
Giorgidze, George
3
Halatchliyski, Iassen
3
Hummel, Johannes
3
Jha, Chandan Kumar
3
Junquera-Varela, Raul Felix
3
Karla, Jürgen
3
Kilian, Thomas
3
Klamma, Ralf
3
Kock, Ned F.
3
Kodila-Tedika, Oasis
3
Koulovatianos, Christos
3
Kummer, Michael E.
3
Lambrecht, Anja
3
Lucas-Mas, Cristian Óliver
3
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27
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6
Weltbank
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2
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2
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
2
Annual Conference on Innovation and Communications Law <4., 2012, Turku>
1
Books on Demand GmbH <Norderstedt>
1
Chartered Institute of Logistics and Transport in the UK
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Deutsche Gesellschaft für Personalführung
1
Deutsche Gesellschaft für Personalführung / Arbeitskreis Internationales Personalmanagement
1
Deutsche Gesellschaft für Soziologie / Sektion Wissenschafts- und Technikforschung
1
Edition Virgines e.K.
1
European University Institute / Department of Law
1
Europäische Kommission
1
Forum Unternehmer und Wissenschaft <19, 2007, Dresden>
1
Friedrich-Schiller-Universität Jena
1
GeNeMe <2001, Dresden>
1
GeNeMe <2002, Dresden>
1
Gesellschaft zur Erforschung des Markenwesens
1
International African Institute
1
International Telecommunications Society
1
International Week Internet Communication Management <6., Kattowitz>
1
Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
1
LexisNexis Verlag
1
Markendialog <13, 2009, Berlin>
1
National Bureau of Economic Research
1
OECD
1
Organisation for Economic Co-operation and Development
1
Plassen Verlag
1
Stuttgarter E-Business-Tage <2009, Stuttgart>
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
Universität St. Gallen
1
Universität Stuttgart
1
Uniwersytet Ekonomiczny w Katowicach
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftszentrum Berlin für Sozialforschung / Arbeitsgemeinschaft Online-Mediation
1
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Published in...
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Journal of management information systems : JMIS
14
Information systems research : ISR
13
SpringerLink / Bücher
13
HMD : Praxis der Wirtschaftsinformatik
12
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
International journal of internet marketing and advertising : IJIMA
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of business research : JBR
9
Journal of internet commerce
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
International journal of business information systems : IJBIS
8
CESifo working papers
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Technological forecasting & social change : an international journal
7
Business horizons
6
Electronic commerce research
6
Information economics and policy : IEP
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of networking and virtual organisations : IJNVO
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Social-Media-Handbuch : Theorien, Methoden, Modelle
6
Discussion paper series / IZA
5
European research studies
5
IM : die Fachzeitschrift für Information, Management und Consulting
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of technology marketing : IJTMkt
5
Internet policy review : journal on internet regulation
5
Journal of business ethics : JOBE
5
Journal of education for business
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of information & knowledge management : JIKM
5
Journal of marketing management : MM
5
Management information systems : mis quarterly
5
Decision support systems : DSS ; the international journal
4
Discussion papers / CEPR
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic business
4
International journal of electronic commerce : IJEC
4
International journal of services technology and management
4
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Source
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ECONIS (ZBW)
1,370
USB Cologne (EcoSocSci)
14
EconStor
3
USB Cologne (business full texts)
1
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1
Taking the pulse of economic development : service trends
Spath, Dieter
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009160522
Saved in:
2
Weblogs und Internetmeingungsforen als Plattform der Internet-Kunde-zu-Kunde-Kommunikation und Herausforderung für das Beschwerdemanagement in Dienstleistungsunternehmen
Gersonde, Arvid
- In:
Aktuelle Entwicklungen im Dienstleistungsmarketing
,
(pp. 45-101)
.
2009
Persistent link: https://www.econbiz.de/10003916181
Saved in:
3
Der mediale Finanzvertrieb im "Community"-Zeitalter
Praeg, Claus-Peter
;
Vocke, Christian
- In:
Web 2.0 und soziale Netzwerke - Risiko oder …
,
(pp. 155-162)
.
2011
Persistent link: https://www.econbiz.de/10009390085
Saved in:
4
Praxiswissen Online-Marketing : Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung
Lammenett, Erwin
-
2009
-
2., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515858
Saved in:
5
Praxiswissen Online-Marketing : Affiliate- und E-Mail-Marketing, Keyword-Advertising, Online-Werbung, Suchmaschinen-Optimierung ; [mit Web 2.0 und Web-Screencasts]
Lammenett, Erwin
-
2009
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003838777
Saved in:
6
User-generated content and the participative market
White, Gregor
- In:
Managing creativity : exploring the paradox
,
(pp. 189-215)
.
2010
Persistent link: https://www.econbiz.de/10003938434
Saved in:
7
Warum Kunden in Online-Communities innovieren : Ergebnisse einer Motivanalyse
Janzik, Lars
;
Herstatt, Cornelius
;
Raasch, Antje-Christina
- In:
Kundenintegration 2.0
,
(pp. 47-81)
.
2011
Persistent link: https://www.econbiz.de/10009302977
Saved in:
8
Transformation und Strategieentwicklung im Musikmarkt : Musik und Gemeinschaft in der digitalen Mediamorphose
Beck, Florian
-
2011
Persistent link: https://www.econbiz.de/10009419415
Saved in:
9
Explaining social exchanges in information-based online communities (IBOCs)
Benoit, Sabine
;
Bilstein, Nicola
;
Hogreve, Jens
; …
- In:
Journal of service management
27
(
2016
)
4
,
pp. 460-480
Persistent link: https://www.econbiz.de/10011563614
Saved in:
10
Wikinomics (Don Tapscott, Anthony D. Williams)
Kain, Alexander
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 149-160)
.
2010
Persistent link: https://www.econbiz.de/10008771531
Saved in:
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