This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....

Firms in emerging economies are rapidly becoming formidable competitors to long-established industry leaders from developed economies. In some cases, emerging-economy firms are acquiring developed-economy firms, such as the recent acquisitions of Jaguar by Tata Motors and Gateway by Acer. Aside...

Die Umweltberichterstattung spielt sowohl für den ökonomischen Erfolg von Unternehmen als auch für eine nachhaltige ökologische Entwicklung eine zunehmend wichtige Rolle. So können Unternehmen durch eine freiwillige und informative Um-weltberichterstattung ökologische Schwachstellen...

The EXtensible Business Reporting Language – XBRL appeared in the beginning of the 21st century and it represents one of the most important technological innovations in financial reporting, collecting and exchanging data since the introduction of electronic spreadsheets. However, although the...