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Internet
Unternehmen
31,248
Online-Marketing
12,686
Internet marketing
12,555
Deutschland
9,776
Enterprise
8,921
Germany
7,481
Marketing
7,062
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6,474
Theory
6,420
Konsumentenverhalten
6,151
Consumer behaviour
6,139
Social Web
6,014
Social web
6,014
Electronic Commerce
3,934
Marketingmanagement
3,487
Beziehungsmarketing
3,383
Relationship marketing
3,377
Verkauf
3,361
Selling
3,026
Marketing management
3,024
Werbung
2,878
Management
2,780
USA
2,708
E-commerce
2,683
Markenführung
2,637
Brand management
2,631
Strategisches Management
2,624
Werbewirkung
2,427
Advertising effects
2,343
Online-Handel
2,245
Online retailing
2,244
Advertising
2,239
United States
2,170
Viral marketing
1,781
Virales Marketing
1,777
Aufsatzsammlung
1,761
Organisation
1,642
Markenpolitik
1,613
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1,602
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24
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Wirtz, Bernd W.
23
Fritz, Wolfgang
14
Theobald, Axel
14
Chaffey, Dave
11
Bauer, Hans H.
9
Lambrecht, Anja
7
Mocker, Helmut
7
Mocker, Ute
7
Theobald, Elke
7
Ahuja, Vandana
6
Höller, Johann
6
Meffert, Heribert
6
Sterne, Jim
6
Wiedmann, Klaus-Peter
6
Albers, Sönke
5
Alleman, James H.
5
Alt, Rainer
5
Amor, Daniel
5
Anderson, Chris
5
Bliemel, Friedhelm
5
D'Annunzio, Anna
5
Goldfarb, Avi
5
Hagel, John
5
Kampmann, Birgit
5
Kerner, Martin
5
Krishnamurthy, Sandeep
5
Laudon, Kenneth C.
5
Preißl, Brigitte
5
Roberts, Mary Lou
5
Russo, Antonio
5
Sabatini, Fabio
5
Scheer, August-Wilhelm
5
Zerdick, Axel
5
Ahlert, Dieter
4
Alpar, Paul
4
Anderson, Simon P.
4
Bandyopadhyay, Subir
4
Berkley, Holly
4
Charlesworth, Alan
4
Dreyer, Marcus
4
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Springer Fachmedien Wiesbaden
11
IGI Global
8
Akademie für Technikfolgenabschätzung in Baden-Württemberg
4
European Communication Council
4
Organisation for Economic Co-operation and Development
4
OECD
3
Universität Regensburg / ibi research
3
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft zur Erforschung des Markenwesens
2
IBM-Unternehmensberatung GmbH <Hamburg>
2
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
2
Internationale Tagung Wirtschaftsinformatik <4, 1999, Saarbrücken>
2
Markendialog <13, 2009, Berlin>
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Advertising Research Foundation
1
American Marketing Association
1
Axel-Springer-Verlag / Marketing Anzeigen
1
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
1
Berufliche Fortbildungszentren der Bayerischen Arbeitgeberverbände
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Boston Consulting Group
1
Bundesstelle für Außenhandelsinformation <Köln>
1
COTIM <1, 1995, Newport, RI>
1
Conference on E-Commerce, E-Business, E-Government <5, 2005, Posen>
1
David Shepard Associates
1
Deutscher Industrie- und Handelstag
1
Deutscher Internet-Kongress <5, 2000, Karlsruhe>
1
Deutsches Institut für Urbanistik
1
Diebold Deutschland GmbH
1
Ecademy CH
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
European Electronic Messaging Association
1
European Marketing Academy
1
European Society for Opinion and Marketing Research
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Forum on Electronic Commerce for Transition Economies in the Digital Age <2000, Genf>
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Freiburger Wirtschaftssymposium <3, 1999, Freiburg im Breisgau>
1
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SpringerLink / Bücher
32
International journal of internet marketing and advertising : IJIMA
18
Gabler Edition Wissenschaft
17
Springer eBook Collection / Business and Economics
17
Journal of business research : JBR
16
Information systems research : ISR
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of management information systems : JMIS
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of internet commerce
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Reihe Electronic Commerce
9
Electronic commerce research
8
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
7
European research studies
7
Europäische Hochschulschriften / 5
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Marketing letters : a journal of research in marketing
7
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of business information systems : IJBIS
6
International journal of industrial organization
6
International journal of retail & distribution management
6
Journal of strategic marketing
6
Lehrbuch
6
Marketing intelligence & planning
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Betriebswirtschaftslehre für Technologie und Innovation
5
Discussion papers / CEPR
5
Electronic markets : the international journal on networked business
5
Gabler-Edition Wissenschaft
5
Information economics and policy : IEP
5
International journal of technology marketing : IJTMkt
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
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Source
All
ECONIS (ZBW)
1,715
USB Cologne (EcoSocSci)
678
BASE
2
EconStor
2
USB Cologne (business full texts)
1
ArchiDok
1
RePEc
1
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1
Amazon top seller secrets : inside tips from Amazon's most successful sellers
Schepp, Brad
;
Schepp, Debra
-
2009
Persistent link: https://www.econbiz.de/10004931464
Saved in:
2
Kunden machen, was sie wollen : Lead Management im Spannungsfeld zwischen Marketing und Vertrieb
Janning, Reinhard
-
2012
Persistent link: https://www.econbiz.de/10011283411
Saved in:
3
Der Einsatz von Internetanwendungen im Rahmen der externen Unternehmenskommunikation durch Unternehmen der ostdeutschen Konsumgüterwirtschaft
Sommer, Stefan
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010378951
Saved in:
4
Wired words : language is the new identity
Morris, Steve
-
2000
Persistent link: https://www.econbiz.de/10004754965
Saved in:
5
Online branding
Drew, Keith
-
2002
Persistent link: https://www.econbiz.de/10004663017
Saved in:
6
Principles of internet marketing
Hanson, Ward
;
Hanson, Ward A.
-
2000
Persistent link: https://www.econbiz.de/10000670971
Saved in:
7
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
Linnhoff-Popien, Claudia
(
ed.
);
Zaddach, Michael
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011433566
Saved in:
8
Internet marketing : strategy, implementation and practice
Chaffey, Dave
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001448998
Saved in:
9
Loyalty.com : customer relationship management in the new era of Internet marketing
Newell, Frederick
-
2000
Persistent link: https://www.econbiz.de/10001421579
Saved in:
10
Internet marketing
Sheth, Jagdish N.
;
Eshghi, Abdolreza
;
Krishnan, Balaji C.
-
2001
Persistent link: https://www.econbiz.de/10001545192
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