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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun - In: International journal of electronic business 14 (2018) 3, pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
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Creating effective online customer experiences
Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
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Electronic mall : banking und shopping in globalen Netzen
Schmid, Beat (contributor) - 1995
Persistent link: https://www.econbiz.de/10000533280
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Assessing markups, service quality, and product attributes in music CDs' Internet retailing
Rabinovich, Elliot; Maltz, Arnold; Sinha, Rajiv K. - In: Production and operations management : an international … 17 (2008) 3, pp. 320-337
Persistent link: https://www.econbiz.de/10003737959
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Designing alternative store layouts for Internet retailing
Vrechopoulos, Adam P. - In: Consumer driven electronic transformation : applying …, (pp. 91-109). 2005
Persistent link: https://www.econbiz.de/10002684460
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Quality-adjusted price comparison of non-homogeneous products across Internet retailers
Kamakura, Wagner A.; Moon, Sangkil - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 189-196
Persistent link: https://www.econbiz.de/10003885201
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The impact of the internet on retail competition : evidence from technological differences in internet access
Gebhardt, Georg - 2010
Does the internet increase competition? To address this question, I exploit two institutional details unique to Germany: (1) Some municipalities received glass fibre cables that cannot be upgraded to DSL; I use these municipalities as a treatment group with reduced online competition. (2) German...
Persistent link: https://www.econbiz.de/10008823169
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Are neighbors welcome? : e-buyer search, price competition and coalition strategy in Internet retailing
Laye, Jacques; Tanguy, Hervé - In: Internet and digital economics : [principles, methods …, (pp. 484-509). 2007
Persistent link: https://www.econbiz.de/10003514589
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Category-specific RECIPEs for internet retailing quality
Francis, Julie E. - In: The journal of services marketing 23 (2009) 7, pp. 450-461
Persistent link: https://www.econbiz.de/10009525712