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This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials...
Persistent link: https://www.econbiz.de/10011726246
Web-based organizing in traditional brick-and-mortar companies : the impact on HR / Jaap Paauwe, Elaine Farndale, Roger Williams -- Integrating handheld computer technology into HR research and practice / Scott A. Davies, Robert F. Caldero?n -- Social network mapping software : new frontiers in...
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"This book explores how the connection of practical teaching scenarios to research-informed pedagogy is an important dialogue that takes place as online music education continues its exponential expansion in higher education. It shares the current landscape of teaching and learning...
Persistent link: https://www.econbiz.de/10012393216
"This book explores information technology concepts, tools, methodologies, and ethnography in the contexts of global communication systems and web engineered applications. It also emphasizes research among the various steps involved in data/knowledge (structured and unstructured) capture (manual...
Persistent link: https://www.econbiz.de/10012393229
"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"--
Persistent link: https://www.econbiz.de/10012393253
"This book explores new ideas and research findings related to psychological aspects and serves as a vehicle for promoting techniques and methodologies derived from rigorous research and practices that use psychological and cognitive principles to design and develop cyber learning"--
Persistent link: https://www.econbiz.de/10012393300
"This book discusses the Semantic Web, as an extension of the current World Wide Web in which information is given well-defined, better enabling computers and people to work in cooperation"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011726654