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The paper is devoted to the analysis of online reputation of Russian PR-agency in the sphere of cinema and television. We made sociological investigation of 124 clients of Russia PR-agencies (St.Petersburg). The main research method is questionnaire. The sample method is snowball technique....
Persistent link: https://www.econbiz.de/10012943014
The paper is devoted to the analysis of strategies of maintaining of PR-agency's online reputation. Reverchuk N.I. in work "Influence of marketing security on the company's business reputation" define online reputation of the company as complex of evaluative ideas of target audiences about the...
Persistent link: https://www.econbiz.de/10012943017
The paper is devoted to the development of promotion program of the software products in internet network. The composition and content of the program of promotion of software products in the Internet environment are outlined. We focused on the main stages of program development, marketing and...
Persistent link: https://www.econbiz.de/10012871823
Persistent link: https://www.econbiz.de/10012853614
The paper is devoted to the problems of authenticity of an electronic digital signature during electronic voting. We considered the case when an electronic copy of the law accepted by deputies is passed to the electronic signature to the governor. We concluded that such passing of document does...
Persistent link: https://www.econbiz.de/10012924265
Article is devoted to the analysis social advertising in the Internet and convergent journalism. Convergent journalism blurs the boundaries of reality and time and is fertile ground for the process of globalization, which is based on there is a change in the social order, mentality, habits and...
Persistent link: https://www.econbiz.de/10014264255