Narrow search
Showing 1 - 10 of 2,620
Cover Image
Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …
Persistent link: https://www.econbiz.de/10011726979
Cover Image
Online corporate communications : website usability and content
García García, María; Carrillo-Durán, M. Victoria; … - In: Journal of communication management : an international … 21 (2017) 2, pp. 140-154
Persistent link: https://www.econbiz.de/10011708042
Cover Image
Web Promotion : professionelle Werbung im Internet
Bürlimann, Martin - 2004 - 3. Aufl., aktualisiert und. erw.
Persistent link: https://www.econbiz.de/10001851216
Cover Image
Unternehmenskommunikation und Neue Medien : das neue Medium Weblogs und seine Bedeutung für die Public-Relations-Arbeit
Fischer, Tim E. - 2006 - 1. Aufl.
Die Entwicklung der Medien zur Industrie und zum gesellschaftlichen Funktionssystem sowie das Aufkommen neuer Medientechnologien verändern auch die Unternehmenskommunikation. Es ist zu fragen, welchen Herausforderungen sich die Unternehmenskommunikation stellen muss und wie neue Medien...
Persistent link: https://www.econbiz.de/10003284134
Cover Image
Mobile instant messaging as an interaction tool in the business context
Ferraz, Rodolfo Magalhães; Furquim, Thales Stevan Guedes; … - In: Journal of contemporary marketing science 6 (2023) 1, pp. 64-88
Persistent link: https://www.econbiz.de/10014301513
Cover Image
The birth of Internet marketing communications
Steinbock, Dan - 2000
Persistent link: https://www.econbiz.de/10001350463
Cover Image
CSR online: internet based communication
Isenmann, Ralf - In: Management models for corporate social responsibility, (pp. 247-255). 2006
Persistent link: https://www.econbiz.de/10003350812
Cover Image
Destination online communication : why less is sometimes more : a study of online communications of English destinations
Inversini, Alessandro; Cantoni, Lorenzo; De Pietro, Marianna - In: Journal of travel and tourism marketing 31 (2014) 5/6, pp. 563-575
Persistent link: https://www.econbiz.de/10010405099
Cover Image
Amazon.com's Orwellian nightmare : exploring apology in an online environment
Coombs, W. Timothy; Holladay, Sherry J. - In: Journal of communication management : an international … 16 (2012) 3, pp. 280-295
Persistent link: https://www.econbiz.de/10009581817