Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists : a review
Year of publication: |
2023
|
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Authors: | Lacarcel, Francisco Javier ; Huete, Raquel |
Published in: |
International entrepreneurship and management journal. - Berlin : Springer Science+Business Media, ISSN 1555-1938, ZDB-ID 2191484-9. - Vol. 19.2023, 2, p. 691-708
|
Subject: | Digital Communication | Lifestyle Migration | Lifestyle mobilities | Marketing | Residential mobilities | Lebensstil | Lifestyle | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Mobilität | Mobility | Kommunikation | Communication | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations |
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