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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Advertising and new media
Spurgeon, Christina - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003463204
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
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Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad; Khrouf, Lilia; Frikha, Azza - In: International journal of technology marketing : IJTMkt 16 (2022) 3, pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
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Privacy and Modern Advertising : Most US Internet Users Want 'Do Not Track' to Stop Collection of Data about their Online Activities
Hoofnagle, Chris Jay; Urban, Jennifer M.; Li, Su - 2014
online advertising. However, when probed, most prefer that Do Not Track block advertisers from collecting data about their … advertising industry. In previous studies, we have found that Americans think they are protected by strong online privacy laws … understanding of the terms for their legitimacy. We also probed Internet users' attitudes towards advertising. Most Internet users …
Persistent link: https://www.econbiz.de/10014165316
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"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018
The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...
Persistent link: https://www.econbiz.de/10011891856
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Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; … - 2012
Persistent link: https://www.econbiz.de/10009488306
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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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Threat of internet platforms : Facebook, Google, etc.
Alleman, James H. - 2018
expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10011991112