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The primary aim of this paper is to critically review the literature that explicitly addressesthe adoption, application and impact of internet technologies, by retailers, for the promotion and sale ofmerchanidise. In particular, this paper seeks to present a holistic and critical review of the...
Persistent link: https://www.econbiz.de/10009461134
A myriad opinions has been propounded to explain how“cyberspace” can be exploited by commercial organisations.For the most part they are speculative, visionary orpromotional. This work seeks to redress the balance byfocusing on the utilisation of the Internet within the UKretail sector and...
Persistent link: https://www.econbiz.de/10009461283
Persistent link: https://www.econbiz.de/10003767227