Do different kinds of user-generated content in online brand communities really work?
Year of publication: |
2017
|
---|---|
Authors: | Estrella-Ramón, Antonia ; Ellis-Chadwick, Fiona |
Published in: |
Online Information Review. - Emerald Publishing Limited, ISSN 1468-4535, ZDB-ID 2014462-3. - Vol. 41.2017, 7, p. 954-968
|
Publisher: |
Emerald Publishing Limited |
Subject: | User-generated content | Online communities | Steam | Video games industry | Vividness and richness of the content |
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