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~subject:"Internet marketing"
~subject:"Service quality"
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Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
Gouthier, Matthias H. J.
(
ed.
);
Stauss, Bernd
(
honouree
); …
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516945
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2
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
3
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
Aichner, Thomas
(
ed.
);
Salvador, Fabrizio
(
ed.
); …
-
2023
chapters take a customer-centric view on the challenges and opportunities of product and
service
customization from an …
Persistent link: https://www.econbiz.de/10014318553
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