Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are …. Previous studies have examined consumers’ responses to different out-of-home advertising media types; however, little attention … the study was, therefore, to explore a practitioner’s view of the role of out-of-home advertising media in an integrated …

During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we … analyze the advertising pattern displayed by the population of organizations (i.e. companies, non-profit institutions and … comparatively more than larger firms. Radio and the internet display an opposite pattern, whereas are larger firms increasing their …