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Always be testing : the complete guide to Google Website Optimizer
Eisenberg, Bryan; Quarto-vonTivadar, John; Davis, Lisa T. - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10004918537
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Advertising recall as a measure of advertising effect : 2 papers
1989
Persistent link: https://www.econbiz.de/10000778466
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Rhetoric and ideology in advertising : a content analytical study of American advertising
Ericsson, Lars O.; Ohlsson, Ragnar; Tännsjö, Torbjörn - 1978
Persistent link: https://www.econbiz.de/10000558937
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Advertising media
Jugenheimer, Donald W.; Turk, Peter B. - 1980
Persistent link: https://www.econbiz.de/10000559263
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Advertising
Heath, Ray Brian - 1968
Persistent link: https://www.econbiz.de/10000615396
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Advertising on the Internet : how to get your message across on the World Wide Web
Barrett, Neil - 1997 - 1. publ.
Persistent link: https://www.econbiz.de/10000620128
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Advertising in a multimedia age
Blunden, Brian (contributor); Blunden, Margot (contributor) - 1996
Persistent link: https://www.econbiz.de/10000628139
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Web advertising and marketing
Testerman, Joshua O.; Kuegler, Thomas J.; Dowling, Paul J. - 1996
Persistent link: https://www.econbiz.de/10000584151
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Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press - 1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
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Speaking of advertising
Wright, John Sherman (ed.); Warner, Daniel S. (ed.) - 1963
Persistent link: https://www.econbiz.de/10000595600